Alasdair C. Whyte was performing at Edinburgh Festival Fringe when the seeds of his new cross-artform theatrical collaboration, MAIM, began to take root. The Mull-born singer and songwriter was appearing alongside Aberdeenshire born electronic composer Ross Whyte, who, as WHYTE, were presenting a cinematic audio-visual live rendering of their debut album, Fairich. Presented as part of the 2017 Made in Scotland showcase of contemporary home-grown work, Fairich: Live was an attempt to do something different to a straightforward gig and add a more theatrical element to their performance. This was in keeping with WHYTE’s own forward-thinking fusion of melodic electronica and Gaelic song, and arguably set a rough template for MAIM, which opens at the Tron Theatre in Glasgow next week at the start of an extensive country-wide tour. The roots of the new show began after Fairich: Live was attended by Muireann Kelly, artistic director of Glasgow-based Gaelic company, Theatre Gu Leor.